Why Use Pinterest for Business?

With over 478 active monthly users, Pinterest has quickly become the social media platform to show off your wares!

Pinterest is the perfect place for you to show off your ideas, products, knowledge, and inspiration.

More and more people are using Pinterest as a search engine - if you learn the tips and techniques required, you can exponentially grow the traffic to your business or blog.

Pinterest now acts as a wealth of information for people who are looking to buy. Why not stand out and make them buy from you?

There are all industries and markets that currently flourish on Pinterest. With a little thought and imagination, you can increase your business and visibility and sales.

Of course, there are best practices to work to. We highlight some of these for you. We also show you the 'tricks of the trade' and help you on your way to building your following and becoming an expert in your niche. 

This course does presume that you have a basic understanding of Pinterest and Pins. We do give a brief overview of creating a Pin and Pin sizes, but you do need to have a little bit of knowledge about this prior to starting the course - our aim is to equip you with the technical side of brand awareness.


Course curriculum

  • 1

    Introduction to Pinterest

    • What is Pinterest?

    • Introduction to Pinterest Profile Optimisation

    • Introduction to Pinterest Boards

    • Introduction to Group Boards

    • Dealing With Account Suspension

  • 2

    Understanding Different Types of Pins

    • Static Pins

    • Video Pins

    • Ideas Pins (Formerly Story Pins)

    • Rich Pins

  • 3

    Pin Creation & Optimisation

    • Pinterest Image Sizes

    • Images & Pin Optimisation

    • Text Overlay

    • How To Create A Pin on Pinterest

    • Creating Pins in Canva

    • Creating Pins in Adobe Stock

    • Pin Keywords

    • SEO Top Tips

    • Pin Scheduling

  • 4

    Create Your Pinterest Goals & Strategy

    • Pinning With Intent

    • Simplify but Strategise

    • Create Your Formula & Foundations

    • Capture & Convert

  • 5

    Captivating Your Audience

    • Creating Your Ideal Customer Avatar

    • Set Your Niche

    • Understanding Audience Pain Points

    • Creating Scroll Stopping Pins

    • Planning, Batching & Automation

  • 6

    Converting Clicks

    • Funnels & Goals

    • Offers & Monetisation

    • Creating Value

    • Convert Your Clicks

  • 7

    Paid Advertising

    • What Are Promoted Pins?

    • Types of Promoted Pins

    • Campaign Types & Objectives

    • Pinterest Tag

    • A/B Split Testing

    • Setting Up A Campaign

  • 8

    Understanding Tailwind

    • Introduction to Tailwind

    • Scheduling & Intervals

    • Tailwind Communities

    • Tailwind Tools

  • 9

    Analytics & Data

    • Understanding Analytics & Data

    • Pinterest & Google Analytics

    • Setting KPI's

    • Website SEO Hints & Tips

  • 10

    Pinterest Challenges

    • Easy Audit

    • Consider Your Niche

    • Pinning Purpose

    • Refine Your Strategy

    • Getting Ready to Launch

    • Converting Your Audience

    • Tailwind Systems

Why Study With Us?

All of our courses are completed online and at your own pace. We issue a CPD award upon completion of our chosen course.

  • What is Pinterest?

    Pinterest is a social media sharing platform, designed to offer users immediate answers and inspiration to their problems.
    With the ability for businesses to show off their goods to any audience they please, it is now classed as the go-to place for help!
    Many businesses now use Pinterest as their main source of traffic and email marketing opportunities.
    What are you waiting for? See how Pinterest can grow your business today!

  • CPD Award

    All of our courses are issued with a CPD award upon completion. Unlike other providers, there is no extra charge or hidden cost for this - the price you see is the price you pay. This course does not have an expiry date, however it is advisable to stay up to date with all current news and advancements within this subject area.

  • Who Should Study This Course?

    Anyone can study this course. There are no pre-requisites, however we do recommend that you already have a basic knowledge of how Pinterest works.
    We do give a brief overview of creating Pins, however this course is about the techniques of growing your business.
    Business owners, blog owners, visual creators, social media managers, and digital marketers can all utilise this course to expand their working knowledge of Pinterest.

Have You Seen Our Course Catalogue?

We have many other courses which compliment this one. Why not see for yourself?

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    £29.00Business Marketing Videos Diploma

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