Why Study With Us?

All of our courses are completed online and at your own pace. We issue a CPD award upon completion of our chosen course.

  • What are Business Marketing Videos?

    With more and more businesses competing for an online presence, now is the time to hit the ground running and release your all important business marketing video.

    We will teach you why the viral hit is so important, how to achieve this, and what it could mean for your business.

    You will learn the fundamentals of video recording equipment, pre and post production planning and editing, promoting your video plus much more.

    We will introduce you to the different types of video to shoot, filming techniques, editing techniques and how to reach those potential new customers.

  • CPD Award

    All of our courses are issued with a CPD award upon completion. Unlike other providers, there is no extra charge or hidden cost for this - the price you see is the price you pay. This course does not have an expiry date, however it is advisable to stay up to date with all current news and advancements within this subject area.

  • Who Should Study This Course?

    Anyone can study this course. There are no pre-requisites, as we begin at introductory level and work up to the advanced knowledge.

    This course is suitable for anyone with an interest in business marketing videos and for those working in a role which may involve production techniques. We provide clear instructions on how to design, create, edit and promote your business marketing videos.

Course curriculum

  • 1

    Why Create Marketing Videos For Your Business?

    • Introduction To Marketing Videos

    • Why Use Videos For Your Business?

    • Using Videos To Build A Trusted Brand

    • Using Videos To Entice New Customers

    • Top Tips To Creating The Viral Video

  • 2

    Creating A Marketing Strategy

    • Deciding On Your Marketing Strategy

    • Who Is Your Target Audience?

    • Creating Your Ideal Customer Avatar

  • 3

    Deciding On The Type of Videos To Shoot

    • Producing Videos or Images For Visibility

    • Vlogging & Webinar Techniques For Business

    • Tutorial, Explanation & 'How-To' Videos

  • 4

    Choosing Your Recording Equipment

    • Using Video Editing Software & Recording Equipment

    • What Are Your Camera Requirements?

  • 5

    Recording & Production Techniques

    • Pre-Production Planning

    • Recording Schedules & Shot Lists

    • The Treatment, Storyboard & Script

    • Studio Lighting, Audio & Composition Techniques

  • 6

    Video Shooting & Post Production Techniques

    • Video Shooting Techniques

    • Managing Stage Fright!

    • Editing & Post Production Part I

    • Editing & Post Production Part II

  • 7

    Promoting Your Marketing Videos

    • Public Relations, Paid Campaigns & Social Media

    • Creating Networking Channels

    • Deciding Between Vimeo & Youtube Hosting

    • Analytics - Measure Your Viral Success

    • Course Conclusion

Learn Your New Skills Today!

Complete this course at your own pace to gain the CPD diploma you deserve.

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